The California Department of Consumer Affairs (DCA) has unveiled a new logo effective Jan. 1, 2023.
The new logo features a shield, symbolizing DCA’s strong and longstanding consumer protection mandate, with the outline of the Golden State, representing the 40 million Californians DCA has pledged and is honored to serve, draped in the blue and gold state colors and the impact focused on DCA’s mission of consumer protection.
The North Star in the middle represents DCA’s mission of consumer protection as its guiding principle. DCA will remain on the path of holding itself to the highest standards as a licensing entity, regulator, educator, and service provider.
The full transition to the new logo will happen over the course of the year. Existing licensing documents, such as wall licenses, which have the DCA logo are still valid during the transition, which should last through 2023.
The new logo was released as part of DCA’s new strategic plan, first published in 2022. The plan extends out to 2027 and features goals in each facet of every-day DCA operations: Policy and Advocacy, Communications, Organizational Effectiveness, Technology, Enforcement, Licensing. Read the strategic plan for specific goals in each area.
Any licensees with questions about communications containing the new logo in the future or need to verify official DCA documents are more than welcome to contact DCA. To contact a specific board or bureau, visit: https://www.dca.ca.gov/about_us/entities.shtml. To call the DCA Consumer Information Center, call: 800-952-5210 or email dca@dca.ca.gov.
The formal announcement regarding the new logo is available in: Arabic, Armenian (Western), Chinese (Simplified), Farsi, Hindi, Japanese, Korean, Russian, Spanish, Tagalog, and Vietnamese.
The DCA is comprised of 36 boards and bureaus that license and regulate millions of professionals in more than 280 license types.
